LiveProud is a sportswear brand focused on creating high quality, innovative performance clothing, all from sustainable and recycled materials sourced in North America. Our steadfast commitment means energy conservation, CO2 emissions reduction, & diminishing landfill/litter through our production process, everyday.

While our work is focused on providing this great apparel, we work to protect the environment and save fragile natural eco-systems and their inhabitants.

At LiveProud we stand ready for the challenge, and dream of our goals – continued stewardship of environmental protection, conservation, and a sustainable lifestyle. By purveying the finest clothing to those who understand the “green” lifestyle most of all, we’re poised to really make a difference – and hope you’ll join us in making the world a better place.

Fabric Benefits
While each material has its own specific benefits and advantages, LiveProud sportswear is of the highest quality – wicking sweat and moisture, regulating the evaporative cooling process to keep the wearer cool (or warmer in winter garments), reducing skin friction, inhibiting odor through microbes, and providing a solid 50+ UV protective factor in each of our proprietary blends.

Our R&D is focused on taking all types of environments and conditions into consideration when designing apparel. Whether the wearer is hiking a trail, kayaking down a river, bouldering a quarry, or tacking towards the mark, Kenai always has them covered.

We’re also diving deeper into the recycled world – reclaiming industrial cotton and acrylic waste to turn to fibers for our shirts, as well as repurposing soy, coconut, hemp, bamboo and various other organic substances for new gear. We will be continually churning out new blends and fabrics as final developments are made, expanding our product lines to popular and necessary styles.